Wednesday, April 10, 2013

Price & Buckland

Price and Buckland is one of the UK’s leading primary school uniform and secondary school uniform and school sportswear suppliers and manufacturers.


Friday, March 8, 2013

Cotford Hotel & Restaurant

The Cotford Hotel Restaurant is a luxury Hotel Malvern with and L'Amuse Bouche Restaurant Worcester offering high quality French-style cuisine. It is a popular Wedding Reception Venue Worcestershire and also caters for other events such as conferences.
Based in the midst of the Malvern Hills it is one the top Things To Do In Malvern whilst visiting this picturesque area.

Wednesday, October 17, 2012

Upton Square Online Marketing

Looking to buy a house in Northampton?

Upton Square is a new development of houses in northampton for sale offering shared ownership schemes for first time buyers and those looking to move to Northamptonshire.

The development features a range of house and apartments and is situated close to both J15a and J16 of the M1, meaning that it's close to the M40, M6 and A14. Castle Street train station is just 3 miles away, offering fast links to London and Birmingham.

Thursday, February 16, 2012

U&I Recruitment - UK Fashion Job Agency

I've recently finished work on a new website for U&I Recruitment, a specialist textile and clothing employment agency based in Nottingham.

The site was built in Wordpress using a mix of standard components, plugins and some clever back-end work, creating a full recruitment website without the need for a bespoke or overly complex job search engine.

The design was led by an existing logo/branding but this was adapted to introduce a secondary colour to update the look and feel and allow the use of more subtle colouring. We also sourced and shot a suite of images to highlight the work that U&I do, whilst maintaining the new look.

As specialists in UK fashion jobs, including entry level fashion jobs and fashion graduate jobs, the site needed to look good, be easy to browse and feature the most up to date information possible.

Monday, September 19, 2011

What is SEO? A handy guide

Confused by SEO? Find it all a bit confusing and over-complicated? Check out this handy little video from Search Engine Land

Thursday, July 21, 2011

External linking strategies


Came across this video this morning and it offers up some interesting points in the external linking debate that is often discussed when planning a search engine optimisation (SEO) strategy.

I think the 2 approaches discussed here demonstrate how the internet and subsequently, online marketing has changed over the past few years. Perceived wisdom was to keep all your ‘link juice’ for yourself and your partners and build a fairly defined yet disconnected mini-network, exchanging links but excluding anyone who could be a competitor on the SERPs. This has changed somewhat as the web has become more ‘social’.

With the advent and growth of sites such as Twitter and Facebook, linking to interesting and engaging content has become as much of an aspiration as writing original content on your own site. The works favourably in a number of ways:
  • it can help position you as an expert with their ‘finger on the pulse’
  • subsequently people may follow you for more insider knowledge
  • linking to larger sites or more popular accounts can sometimes result in a link back
  • in turn, this can put you on their radar and may develop into more interaction
  • clever use of anchor text and web copywriting can actually make another’s content into a positive contribution to your own site
Personally, I’m all for sharing information, links, infographics, videos and anything else that inspires. Obviously you need to be careful about the anchor text that’s used and how prominent someone else’s content is on your own site but done correctly, it can be massively important and helpful for your own web presence.

What do you think? How do you handle external linking?

Thursday, October 21, 2010

The vendor/client relationship

A great video that resounds very loudly with me! It's amazing how many people actually do business like this and expect you to just play along...