The Aspetto site has been live for a few months now and is just starting to pick up momentum. We've been working very hard to get the site ranked with the engines and to avoid languishing in the Google Sandbox for any great length of time.Our strategy with SEO is three-fold: firstly, we've optimised the site for keyphrases such as "male grooming products" and "male grooming uk", then targetted the gift market with keyphrases like "gifts for husband" and "gift for boyfriend" and finally aimed at the brand names themselves using the standard format "buy clarins UK online" and "buy clinique for men uk online".
Aspetto is targetting both the straight and gay markets so we've been very careful to keep the keywords gender-non-specific so that it is relevant for all parties. With the recent increase in civil weddings, using the phrase 'husband' is now as suitable as boyfriend for both groups.
On a personal note, I'm a big fan of Clarins products and heartily recommend the Active Men Face Scrub and Mositurise Gel!!
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