As anyone who works in the Online Marketing industry will testify, building effective links into a website is one of the most important parts of the job... and also one of the hardest.
We use a lot of blogs and forums but have recently been experimenting with photo sharing sites such as Google's own, Picasa.
Today, I've created a Photo Album for the Derbyshire Garden website. It can be viewed here: http://picasaweb.google.com/rich.moore.stinky/CascadesGardensDerbyshire
Picasa is extremely easy to use and lets you upload photos literally in seconds. You can also add captions including links for every image. Perfect, right? Well not quite. The dreaded 'nofollow' tag is applied to all these links so does that mean that it's a waste of time? Perhaps in terms of building links for search engines but I would argue that there is merit in having images listed on popular public gallery sites such as this as a means of getting your business, product or service in front of people. As with blogs though, it does mean that the quality of the imagery needs to be high enough to be engaging - Just having a presence isn't enough.
So I think we will continue to use Picasa for some of our key clients but perhaps it may not be as useful as a good old fashioned, keyword-rich link... like this one for hellebores!
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