Friday, July 11, 2008

Potassium Permanganate!!



One of the things that I really like about my job is the variety of clients that our team has to work with for every male grooming products website, which I can directly relate to, there is a client coming from a market that I literally know nothing about... welcome Chongqing Jialing Chemicals Company!!

Metafocus has been working a lot recently on Chinese Websites, promoting both Western companies to China and Chinese companies to the West, this site falls into the latter category.

Chongqing Jialing Chemicals Company are the world's largest potassium permanganate producers but that's not all that they do. They also manufacture KMn04, Chloroacetic Acid and Potassium Hydroxide. The difficulty when working on the promotion of a site like this is understanding what these products are for and subsequently where to promote them. Wikipedia is an obvious option but without looking a bit deeper, it's difficult to create a list of potential link resources.

That's where the interest comes in though - did you know that potassium permanganate can be used for such diverse uses as to induce abortions, act as an antidote to poison or even as rocket fuel!! Blimey, that IS diverse!

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