A colleague of mine, Ed Lewis has been experimenting with YouTube as a way of getting very quick #1 rankings for specific product terms. Search for "Kenwood Energysense JK450" in Google and you'll see the video right at the very top with a blog link a few places further down.
This could be a very useful tool for us here at Metafocus as we have video cameras and an edit suite which we've been using for a long time for a number of our clients. This could be really useful for eCommerce Websites where there may be a handful of products which are the most popular or competitive, which we could target with short, focussed video.
In the meantime, here's a video of some techno kittens!
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